What Taylor Swift can teach you about marketing

It’s hard to have missed the “Taylor Swift Effect”.

She began her career as a country singer, before revamping herself as a fully-fledged pop-star and taking over the charts – and arguably the world.

But it didn’t end there.

Her album 1989 was the fastest selling album of 2014, racking up 1.2 million sales in the first week alone. To date, her fifth studio album has shifted more than 3.6 million copies and counting.

Swift also famously withdrew all her music from streaming service Spotify, and threatened to pull out of Apple Music too over a royalty row. It’s no secret that Taylor Swift is the most powerful lady in pop music in 2015.

And this week, she was joined on stage by none other than Rolling Stones legend Mick Jagger to wow crowds in her native Nashville:


At this point, you’re probably wondering what all this has to do with marketing, right?

Well, this isn’t the first time Swift has called on her famous friends to join her on stage. On this tour alone she has dueted with Justin Timberlake, Haim, Alanis Morrissette and Leona Lewis to name a few.

Taylor knows the power of calling on the Big Boys to boost her brand and make headlines. She knows that by joining forces with these musical giants, she can expand her fan-base. She knows that together, they’re a force to be reckoned with.

In the world of business, we’re often afraid of partnering with someone else.

Maybe it’s a fear of looking inadequate or losing customers to our competition.

Maybe it’s a pride thing; maybe we want to take all the glory.

But maybe, if we took a bit of inspiration of Taylor Swift and her friends, we could all grow our businesses?

Is there someone you could partner with to grow your audience, enhance your products, or boost your services? They say that two heads are better than one, and it really could be the difference that makes the difference for your business.

Just something to think about!

That’s all from me; have a great week!

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