The Quick Guide to Using Snapchat for Business
Social media has become the most widespread marketing platform to boost sales for your products and Snapchat is the fastest growing social media platform for driving targeted buyer traffic for your offers without investing a fortune.
However, as most businesses have found out, you can only get results when you know what you are doing. Don’t worry. In this article we are going to disclose essential tips and information that will make your marketing on Snapchat faster and easier.
Before we get started, take a few minutes to consider these mind-blowing statistics about Snapchat:
* Snapchat is currently valued at above $16Billion
* Snapchat delivers more than 7 Billion videos to users each day
* With 9000 snaps shared every second, Snapchat has gone from strength to strength At a linear monthly growth rate of 33%, Snapchat will surpass 18 Billion daily video views by May 2017
* Snapchat ads are seen anywhere between 500,000 to a Million times per day
* 60% of all smartphone users are now using Snapchat
Use Snapchat as an Effective Way to Reach New Audiences
Corporations have discovered that the younger generation are more likely to choose to shop online over any other age group, so it’s no surprise that businesses are increasingly targeting those between the ages of 16-30.
Online sales are beginning to make up a bigger portion of the total profits of most businesses, with more and more companies in existence, which operate solely on the web. In order to increase sales, businesses are using social media to reach out to the younger generation who are often more likely to buy products online as a result of seeing social media advertisements and updates.
Why Snapchat Works
Snapchat is a huge success story and has become more and more popular since its beginnings just a few years ago.
It started off as a photo-sharing app where the photo is deleted after a number of seconds specified by the sender. However, Snapchat now has a range of features such as the ‘My Story’ option, Snapchat chat, and the option to send videos and photographs both directly from the Snapchat app and from the user’s camera roll.
A number of big businesses have also taken to Snapchat and it is regularly used to update users and give them the inside scoop on different events taking place around the world, for example the Olympic Games, Fashion Week, or the Oscars.
Businesses like yours can use Snapchat in order to update your followers on what you are doing, making it a powerful tool when it comes to being a brand that is relatable and feels more of a ‘friend’ than a business.
Other Snapchat features can also be utilised in order to better connect with your customers, for example you could ask followers to send in their snaps using your products, which you will replay to a bigger audience.
This not only improves your relationship with your customers and helps them to feel valued and more involved in your company; it’s also a great advertisement for you!
Why Your Business Needs Snapchat
If you’re already using the main social media networks – Facebook, Twitter and perhaps Instagram – to upload videos and other types of content for your users to see, you might be wondering if there’s much point in getting Snapchat for your business.
Even though Snapchat may not yet be seen as one of the main social networks, it is growing at a rapid rate and has a lot of potential to be massive in the future.
More and more people are choosing to use Snapchat over other social media options to connect with their friends and family due to the fact that it is more ‘to the point’ than many other social media networks and provides users with a simple but effective way to stay in touch with not only their personal friends but also with the brands that they love.
Setting up a Snapchat account that your customers and potential customers can follow is a great way to help them feel that they are more connected to your brand. You’ll earn even more customer relations points if you allow people to send you snaps, or even follow users back!
What Can You Share On Snapchat?
The beauty of Snapchat is that it can be used to share a whole range of different things.
You can upload photographs of your latest products, store openings, the office, or anything else in your business that you think your target audience will be interested in seeing.
Taking videos of the different things going on inside your business will give your audience an insider’s look and help them to better connect with your brand.
Being able to connect with a brand today is an important factor for many consumers when looking to purchase products and services, especially within the younger generation, with many young consumers purchasing products simply because they feel a connection with that brand, even if there are better products available from competing brands.
Using Snapchat for Research
Snapchat is also a great tool for research when it comes to understanding your target audience and learning more about their preferences, likes, and dislikes.
When you connect with your customers on Snapchat, you can find out about them in many different ways – for example, you may be able to follow them in order to watch what they upload to Snapchat, or ask your followers to send in Snaps and chats answering different questions that they will ask you.
Holding a ‘Q&A’ session on Snapchat which you’ll advertise beforehand not only on the app but also on a range of other platforms can be a very effective way to gain more Snapchat followers, get your followers sharing your content, and find out more about your target audience and get to know what they want.
Not only does this improve your knowledge of your target audience, it has a lot of potential to provide you with a range of other benefits such as increasing your online presence, improving profits, and boosting customer satisfaction.
Getting to Grips With Social Media….Need a Little Help?
We understand how hard it is for busy business owners to try and get to grips with social media. That is why we provide a whole range of services that help small and local businesses just like yours.
No matter how daunting it all seems, please don’t let this put you off from becoming active on social media. You need to have a strong presence there right now. You can’t afford to put it off any longer. Contact us today and let us help you. We are looking forward to showing you just what we can do for your business.
You may also find this simple guide from our sister site over at Ninja Business Tools a useful resource on setting up snapchat for your business which was written earlier in 2016.. but is still relevant