It’s the next round in the epic bout between two internet giants.
It’s Google vs. Amazon.
And Google aren’t milking their success as they deliver a pretty impressive blow that could leave their opponent with egg on their faces.
In case you hadn’t guessed, Google are taking on Amazon Fresh with their Express Delivery service.
First launched in 2013, Google Express offers non-perishable goods and takes payment through Google Payments or a dedicated app. This week, the search engine giant has announced that it will now be offering fresh groceries to its shopping list.
Sadly, this service is only available in trial regions of LA and San Francisco, but it’s definitely an interesting concept. And it’s one I think we’ll be seeing a lot more of throughout 2016.
You see, consumers are craving convenience. They want to be able to shop with ease, pay with ease, and have their goods delivered with ease. They live busy lives, and if businesses want to win their custom, they’ve got to make it easy for them.
By being able to shop from multiple retailers in one place, make one payment, AND have their goods delivered, is a dream come true for busy shoppers. Google and Amazon know this, and that’s why this is one battle that is hotting up.
This is a smart move by Google for another reason, too.
There’s nothing like a bit of healthy market competition to really build a buzz and get people talking. Just like we are now. Your move, Amazon…
So when you look at your path to purchase, is it as convenient and easy as it can be?
‘Cause if it’s good enough for Google and Amazon…
Until next time.