Non Exec Director

Barry Allaway – The Business Alchemist

Helping business owners in SME companies drive stellar growth through strategic and sales innovation

“I would recommend Barry to anyone looking for opportunities to progress their business or personal goals.”
Andrew Earles

Generate the profits that match your business’s potential, finally

Barry Allaway is the Business Alchemist and Sales Funnel Strategist.

He heads a handpicked team of experienced professionals who can help you turn ideas into profits and growth.


Working as a non-executive director and business growth consultant, which can also cover chairman activities for boards, Barry helps SMEs implement strategies that turn ideas into profit and growth.

Bringing over 30 years’ experience in senior management, Barry has been a sought after consultant for the last five years. Called in to advise a range of industries (B2B, B2C and the third sector), Barry has helped start-ups through to £500m turnover businesses (in the UK and overseas) deliver results.

In addition to his extensive management background, Barry also has first-hand experience of running and developing brands into businesses.

He was the Managing Director of two major PLC’s, Joint Venture for over ten years, while at the same time advising on a variety of projects with other business colleagues and family, he has been a Trustee of charities, and sat on the Exec Board of the Solihull Chamber of Commerce for several years.


Barry is a serial learner who’s invested heavily in his own training and development. He’s an active member of entrepreneurial groups and has travelled internationally to discover cutting-edge business advice from the world’s best.

Colleagues and clients describe him as big picture thinker with the ability to cut through overwhelm and identify what needs to get done to drive a business forward… Whist also focusing some attention on quick wins to free up some cash to help business owners invest in bigger plans. He’s always overflowing with ideas, which makes him an invaluable sounding board. More importantly, Barry can turn ideas into a reality – fast. With the help of his handpicked team, Barry is a masterful implementer who can achieve more in 90 days than most people do in a year.

Also, Barry is a:

  • Natural networker and connector with a wide sphere of influence
  • Positive thinker with a can-do attitude who can overcome boundaries
  • Font of knowledge and experience that would be an asset to any business

His style is appealing too.

Despite his wealth of knowledge and experience, Barry is very down-to-earth, He has a relaxed, no nonsense approach, which puts you at ease and makes you believe anything is possible.

And when it comes to advise and ideas, Barry brings practical solutions to the table. Everything he suggests is tried, tested, and easy to implement. No fluff or black-hat techniques here.

As a result, you get the confidence that you can implement fast – for sustainable results.

So if you’re frustrated with your rate of growth, want more income in your pocket at the end of the month, and long for more time so you can spend with those you love, Barry can help.


All of Barry’s advice is tailored to you, but to give you an idea of what’s possible; here are some of the specifics that Barry can advise you on:

  1. Big picture thinking and creating a strategic direction for you and your business that will enable you to achieve your short- and long-term goals
  2. How to kick-start growth with strategies ranging from simple sales funnels through to multi-channel, complex automated systems
  3. The simple planning technique that can help you achieve more in three months than most do in a year
  4. Implementation mastery and simple strategies that can boost your productivity so you can get more of the right stuff done
  5. The secret to plugging the costly leaks in your business so you can find more customers, keep them for longer, and increase your sales
  6. How to fire yourself by implementing systems and processes and buying in expertise from others
  7. Slick project planning to help you implement a new idea from start to finish with ease and results
  8. How to unlock the additional revenue streams and business opportunities within your business and customer base through profitable networking, customer loyalty, and word-of-mouth marketing
  9. How to grow globally by identifying if (and how) international opportunities can be exploited for your business


Clients say that Barry is easy to work with – bringing a wealth of knowledge and ideas that work.

“I have worked with Barry for over five years and would highly recommend him to anybody who needs help with the strategy/big picture of their business, implementation of a project/process or building business relationships. During the past five years, I have seen at first hand Barry working closely with clients and partners to deliver the best results for their business.

His attention to detail and work ethic is second to none, and I would not hesitate to put him forward to anyone seeking help with their business.”
Alex Smith

“I sat down with Barry for 2 hours to plan how I am going to grow my 2 businesses in the next 12 months. I must say it was the most productive and insightful 2 hours ever. At the end of it I had a clear idea of where I am going and exactly what I need to do to get there. Barry picked out all the info he needed from me and showed me many opportunities I had not realised were there – and then guided me through them, talking through various options, strategies and ideas.

I came away with a clear plan, a list of things to do and for the first time, I have clarity on my goals. I would 100% recommend that anyone who is serious about growing their business invest in spending time with Barry – his insight, skills, diverse range of strategies and track record is outstanding.

I can’t wait to get stuck into the plan Barry created for me and start working with him.”
Edwina Silver


There are a variety of ways you can work with Barry.

  • Non-executive director – with Barry as a sounding board and high-level advisor, you’ll get more done and realise your business’s potential
  • Business consultancy with a done-for-you package – work directly with Barry and his team to brainstorm business growth strategies and have them implemented with you
  • Sales funnel build and design – introduce sales systems and automation into your business with the help of Barry and his team
  • Business Alchemist – monthly accountability calls and an opportunity to get Barry’s input into ideas and access to his ‘little black book’ of people who can make things happen

However you choose to work with Barry, you’ll benefit from a range of powerful strategies designed to boost your profits, free up your time, and help you feel more accomplished in your business.

To find out if you’re a good match, book your no obligation consultation today using the contact details below.

Office number: 0121 405 0001
Mobile number: 07977 437969
Email address:

Your complimentary thirty minute call will give you an insight into how you could work with Barry to turn ideas into profits and growth and get some quick wins under your belt.

“Barry has been a source of information, content and support over many years and continues to work with all levels of businesses to help them build their client base and sales successes through his online and off-line business acumen. Make sure you book a 1-2-1 with Barry at every opportunity.”
Ernie Boxall

Non-Exec Director commitment with 90-Days notice on both sides for the first twelve months, then a rolling 1-month notice period for both client and Barry. Rates start at £1250 a month for Strategy, Sales and, Chair / Non-Exec Director activities.