Blog

Why Your Competitors are Thriving and You’re Not!

What are your competitors doing that you don’t know about? That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple. Of course, you can’t expect the competition to turn over secrets to you […]

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How to Cash in with Snapchat

Snapchat is just for teens, right? Wrong! While Snapchat isn’t as big as Instagram or Facebook, it’s still a huge social media site with millions of users. And if your target audience includes Millennials, then you can’t afford to ignore Snapchat. The trick, of course, is knowing if Snapchat is right for your business – […]

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Four Steps to Turn Fans into Brand Ambassadors

In a perfect world, everyone who buys your products would talk about them to everyone they meet. The problem is, we don’t live in a perfect world. And, while some of your customers might be ardent fans, others may need a bit of coaxing to get there. The good news? You can turn customers into […]

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7 Ways You Can Market Your Business Better

Is your marketing strategy helping you accomplish your goals? I’m willing to bet it isn’t – at least not all of them. And, if it’s not, that means there are things you could be doing better. The tricky thing, of course, is figuring out what those things are. It’s not like they’re going to walk […]

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Here’s Why Your Business Isn’t Growing (and how to turn things around!)

Your business is in a rut. And guess what? Even if it isn’t right now, it will be someday. It happens to every business. The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t work. […]

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New Marketing Opportunities on Instagram (that Small Business Owners Will Love)

What’s Instagram to you? If your response is something like “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities for your business. The truth is that more small businesses using Instagram for marketing than ever before. And the best part?  It’s easier to get started […]

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Is Wi-Fi Marketing Right for Your Business?

You’re happy when you go into a business and they offer free wi-fi. Don’t you want your customers to feel that way too? Let’s face it. Nobody likes having to eat into their monthly data allowance to look something up on the fly. When you’re home, your phone’s connected to your wi-fi. And, when you […]

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10 Marketing Tools You Aren’t Using – But Should Be!

A marketer is only as good as the tools they use. That’s easy to say, but it glosses over one of the real challenges that small business owners must face. With so many marketing tools to choose from, how do you know which ones are worthwhile? It’s a good question – and I’m here to […]

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The Top 10 Signs You Need to Redesign Your Website in 2019

Is your website showing its age? It’s a new year and many of us humans are making resolutions to be and look better. And guess what? You need to think about whether your website needs to make a resolution, too. Let’s face it. Many of us look at website redesign as a hassle. If our […]

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The SEO Trends Making the Biggest Impact in 2019

SEO changes are coming one after another – like waves. And in 2019, you’ve got two choices: sink or swim. Sound dramatic? Maybe it is. But the truth is that it’s getting more and more difficult to stay on top of the shifting tides of SEO. Google’s updates its algorithm regularly and doesn’t share the […]

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