Have Your Customers Lost Faith in Your Business?
Chances are you’ve got a loyal customer base that is completely confident in the services you provide them. You deliver world-class customer service and would never make a snap business decision to make a quick profit.
But, if that’s the case, it seems that you might be in the minority!
A recent poll by the CBI (Confederation of British Industry) has found that over 70% of respondents felt that businesses put profit before consumers, and a similarly high 66% believed that profit prioritised over the wellbeing of workforces.
Now, there’s food for thought.
It appears that consumers may be losing faith in businesses’ motives. The CBI has suggested that the word ‘profit’ is branded as a “dirty word” by consumers.
And if this is the case, then it’s important to take a look at our own business decisions and see whether they’re in danger of compromising customer loyalty.
This poll reminds us of the age-old business lesson about keeping your customers happy. The only way you’ll keep them is if they believe in your business and all you have to offer.
Businesses need to be profitable, that’s a given to ensure success. But if you’re guilty of implementing plans that don’t consider your current, loyal customers then you’re at risk of losing them.
Take a further look into the poll here: