Attention to detail

John Lewis… the upmarket department store, right?

Wrong.

John Lewis is a guy from Virginia who has a massive following of twitter users on his account.

He isn’t a Z list celebrity, he hasn’t discovered a cure for hangovers – he’s just a regular Joe that is bombarded with thousands of tweets each and every year when the John Lewis Christmas ad appears on our screens.

John’s Twitter handle @JohnLewis means that he is mistaken for the department store time and time again. Surely he could sell that for thousands?

This year, John Lewis (the store) have sent a special Christmas gift to John to thank him for his patience and we think it’s super cool!

Nice work John Lewis “the retail store!”

Barry