Posts Tagged ‘business vision’

Protecting Your Website Against Hackers – What you need to know!

If you’re paying attention, you know that cybercrime is no joke. In 2015, cybercrime cost £3 trillion annually, and projections indicate that number will double by 2021. Yikes. The real question is, what are you doing to protect yourself? A lot of local business owners do the bare minimum and tell themselves it’s enough. I’ll […]

Read more

How to Define Your Brand Message

When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognised brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality […]

Read more

Is Instagram Right your Businesses?

It’s easy to share images of entrées you serve in your restaurant. And who is really going to complain about your new fall fashion line for your boutique clothing store? And if your business sells items like handmade crafts, you have definitely got an “in” on Instagram. But, does this mean that every business should […]

Read more

What Content Marketing Can Do for Your Business

Promoting your business online in today’s short attention span isn’t easy. Even those companies that currently rank well on search engines or have a thriving social media presence still face stiff competition. But simply ranking fairly well and engaging with your audience on social media is going to cut it.   If you want to […]

Read more

What’s Changing with Google (and How It Affects You)

Trying to pin down Google’s algorithm is a little like trying to nail Jelly to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search […]

Read more

The Cost of Retaining a Lifetime Customer

Calculating the Value of a Lifetime Customer – What You Need to Know Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus […]

Read more

How to Approach Social Media in 2018

Where is social media marketing going in 2018? Good question. The social media landscape seems to change constantly. Facebook is constantly adding new features and tweaking their algorithms, and even people who use social media to market every day sometimes find themselves wondering how to keep up. The key is not so much trying to […]

Read more

Do you know who Angelo Dundee is?

Well, for those who aren’t that familiar with the sport of boxing; he was Muhammad Ali’s coach throughout the best part of his career. So what’s the relevance between a great sportsman, an ‘under the radar’ coach and your business? Simple, behind all great things (or people in this case), are the cogs that make […]

Read more