Posts Tagged ‘business research and analysis’

How to Turn Your Website Into a 24/7 Sales Machine!

Having a great-looking website that represents your company is enough to keep your business healthy and growing – right? If only it were that simple. The sad truth is that most local businesses aren’t doing everything they can to generate leads online. And, it all starts with their websites, which – let’s face it – […]

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How to Define Your Brand Message

When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognised brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality […]

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Is Instagram Right your Businesses?

It’s easy to share images of entrées you serve in your restaurant. And who is really going to complain about your new fall fashion line for your boutique clothing store? And if your business sells items like handmade crafts, you have definitely got an “in” on Instagram. But, does this mean that every business should […]

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What Content Marketing Can Do for Your Business

Promoting your business online in today’s short attention span isn’t easy. Even those companies that currently rank well on search engines or have a thriving social media presence still face stiff competition. But simply ranking fairly well and engaging with your audience on social media is going to cut it.   If you want to […]

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What’s Changing with Google (and How It Affects You)

Trying to pin down Google’s algorithm is a little like trying to nail Jelly to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search […]

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The Cost of Retaining a Lifetime Customer

Calculating the Value of a Lifetime Customer – What You Need to Know Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus […]

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The Challengers of Chocolate

If you’re an avid news reader, you’ll probably have read about the Creme Egg scandal that knocked chocolate fans for six, a few months back. To re-jig your memory, here’s what happened… Chocolate giant Cadbury decided to change their ever so popular Creme Egg shell recipe from Dairy Milk chocolate to standard Cadbury milk chocolate, […]

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