Posts Tagged ‘business research and analysis’

The Cost of Retaining a Lifetime Customer

Calculating the Value of a Lifetime Customer – What You Need to Know Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus […]

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The Challengers of Chocolate

If you’re an avid news reader, you’ll probably have read about the Creme Egg scandal that knocked chocolate fans for six, a few months back. To re-jig your memory, here’s what happened… Chocolate giant Cadbury decided to change their ever so popular Creme Egg shell recipe from Dairy Milk chocolate to standard Cadbury milk chocolate, […]

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