Posts Tagged ‘business advice’

How to Cash in with Snapchat

Snapchat is just for teens, right? Wrong! While Snapchat isn’t as big as Instagram or Facebook, it’s still a huge social media site with millions of users. And if your target audience includes Millennials, then you can’t afford to ignore Snapchat. The trick, of course, is knowing if Snapchat is right for your business – […]

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7 Ways You Can Market Your Business Better

Is your marketing strategy helping you accomplish your goals? I’m willing to bet it isn’t – at least not all of them. And, if it’s not, that means there are things you could be doing better. The tricky thing, of course, is figuring out what those things are. It’s not like they’re going to walk […]

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New Marketing Opportunities on Instagram (that Small Business Owners Will Love)

What’s Instagram to you? If your response is something like “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities for your business. The truth is that more small businesses using Instagram for marketing than ever before. And the best part?  It’s easier to get started […]

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How to Avoid Getting Slapped by Google’s E.A.T. Update

Has your organic traffic taken a nosedive lately – or if not a nosedive, at least a significant dip? There’s a reason for that. Google tweaks its search algorithm all the time. Some updates are small and make only a small difference in search rankings. Others are major. And, that’s the case with the E.A.T. […]

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7 Marketing Trends You Can’t Afford to Ignore in 2019

Who cares about marketing trends, right? If that’s your attitude, I get it. Some trends are here and gone before you even have time to figure out how to take advantage of them. It’s easy to dismiss trends as fleeting. But the truth is… some aren’t fleeting. Some are here to stay. Now 2019 is […]

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A great way to use direct mail (Lumpy Mail) to drive prospects and customers to you

    Here’s one of my favourite ways to use promotional gifts in really ANY business where customers come through your door such as a restaurant, retail business, and any brick and mortar business (professional practice or business office). Promotional branded gifts can be very effective in getting your clients or prospects to come to […]

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5 Ways to Use Artificial Intelligence to Increase Your Sales

The robots are coming for your business. Okay, that might be a slight exaggeration, but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before. And while you might think that investing in AI is for huge companies with huge budgets, the truth is that AI is more affordable […]

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A cool way to use lumpy mail to drive customers into your business premises

Here’s one of my favourite ways to use promotional gifts in really ANY business where customers come through your door such as a restaurant, retail business, and any brick and mortar business (professional practice or business office). Promotional branded gifts can be very effective in getting your clients or prospects to come to your store, […]

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7 proven Subject lines to increase email open rates

increase email opens

As you probably know, we keep a keen eye on what’s going on in the world of digital marketing and lead generation. And email remains the key element in our marketing arsenal. I read with interest this week, from a leading membership organisation here in the UK, what their best-performing emails are this year to […]

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Why Maintaining Your Website is a Must

As a business owner, you’ve got to wear many hats in the course of a day. You might be a salesperson one minute and a human resources manager the next. It’s a lot to do. And, when it comes to adding items to your to-do list, you might do everything you can to minimize what […]

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