Whats your SpaceX?

It’s all too easy to conform to the norm, isn’t it?

Life is complicated enough without making more work for ourselves – but twisting dials, changing values, and rethinking strategies is how progress is made. ‘If you don’t try, you’ll never know’ and all that!

Take SpaceX, the space company formed by PayPal co-founder and Tesla Motors CEO Elon Musk.

No longer content with losing all parts of their rockets upon their return to the atmosphere, SpaceX are working on a ‘soft landing’ for their Falcon 9 Vehicle.

You see, all segments of a rocket are usually discarded after use and are destroyed as they fall back to earth… SpaceX, however, have been practising a controlled return, by landing it…

… the right way up…

… on a 100m platform…
… that will float around somewhere in the sea.Well, you never know – it might work?

Of course it might not… and even Hans Koenigsmann, Vice President for mission assurance at SpaceX, has his doubts: “There’s a certain likelihood that this will not work out all right, that something will go wrong. It’s the first time we have tried this – nobody has ever tried it as far as we know.”

‘But if you don’t try…’ as the saying goes.

There’s a lot to be said for a calculated, educated attempt at progress; growth, profits, and influence depend on it. Sure, you could play it safe, but if you want to make waves in your industry and take your business to the next level, then you’ll have to attempt to land parts of a rocket the right way up on a floating platform a few miles out to sea – or whatever the equivalent in your industry is.

Long story short: Don’t be afraid to try to improve things. Don’t be afraid to challenge the status quo in search of something better, more efficient, quicker, more environmentally friendly, and so on.

Do some split tests; try some different Facebook Ads; think up a fun Lumpy Mail strategy, and so on. Just because something has been done that way for years, it doesn’t necessarily make it the best way to do it.

Oh, you can read the SpaceX story here:
http://www.bbc.co.uk/news/science-environment-29361000

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